Veronica Garaycochea, born and raised in Chile, Europe and in the United States, came to the America to pursue her dreams of becoming a designer.
Veronica attended the Gemological Institute of America (GIA) from which she graduated as a Jewelry Designer and a Graduate Gemologist in the 1980’s. She worked extensively as a designer, diamond buyer, and in manufacturing in Geneva, Paris, Milan, and in Hong Kong with Jahan Jewelers of Geneva before heading to New York in 1985.
Veronica worked next at Tiffany & Co., Sotheby’s, and Fred Leighton’s where she met her mentor and friend, Ralph Esmerian of R. Esmerian, Inc. and of Fred Leighton. Along her creative journey, she met André Chervin of Carvin French, Inc. who manufactures her one-of-a-kind jewelry pieces which have been showcased at Neiman Marcus, Aaron Basha, and Fred Leighton.
She has also designed an extensive jewelry collection that features precious and semi-precious stones, 18kt gold beads, and 24kt gold, which is sold by representatives in various states around the country. Veronica has enjoyed an international following that include clients from Russia, Dubai, Korea, Japan, Chile and Europe.
Veronica furthered her studies in design at Columbia University in the 1990’s where she studied Architecture and Art History, while working alongside her husband, Frank Williams of Frank Williams & Partners, Architects in New York, as a Managing Director and Designer of his Architectural Firm. She was a liaison for his international clients as she is fluent in Spanish, German, and French. She also photographed and participated extensively in publishing his book ‘The Architecture of Frank Williams’.
In 2000, Veronica immersed herself in the jewelry and design field by forming her own company ~ VG Designs, Inc ~ a parent company for many of her fields of interests and creativity. Her range of work under this parent company is in jewelry design, real estate where she is a licensed salesperson with Brown, Harris, Stevens in New York, real estate purchases, interior design, a USDA Organic Gransola (Granola) line which is sold in Sun Valley, ID, and in various states at local gourmet markets. She has also designed a clothing line which is hand-sewn using designer fabrics.
My jewelry pieces are interpretations of the interplay between Nature and Experience, between the tangible forms of Creation and the Spiritual realm of Being. I am narrating my experience through an organic medium, into form, with color, which is a process I acquired during my Architectural training.